Do you...
Keep publishing undifferentiated content
that isn't connecting
with audiences?
Want to publish original research but hesitate at the investment of time and money?
Have original data but need an expert partner to help you execute?
If that's you, you're in the right place.
B2B content leaders know they need original research content.
But they get stuck when it comes to finding the right story in the data, producing a final product, and getting it in front of their audience.
Let's tell the data-driven story
your audience craves.
I help B2B brands create an action plan for their next research report from audience intel to an in-depth brief to a distribution plan.
"Amanda is the kind of writer you always hope you’ll find, and then do everything you can to keep once you do. She asks good questions, pays attention to detail, turns things on time every time… and of course is a fantastic writer. I’ve never seen a draft from Amanda that didn’t either meet or exceed our standards. 10/10, can recommend."
Turn a research report into buyer rapport.
Tell the right research story. Out of all the narratives you could create with original data, which is the best one for your audience?
Reach buyers on their turf. Don't just publish a gated report and hope they find you. Find them on the channels where they already spend time.
Own the conversation. Gain earned media, get your buyers talking, and stay at the top of their list when they want to buy.
I help you with all of this by building a clear, writing-ready action plan for your report.
Let's break it down.
Here's how we'll work together. (Not pictured: A+ pop culture recommendations and laughter on every check-in call.)
Phase 1: Start
I’ll review your original data to gather themes, narratives, and key findings from your original research, and suggest an overarching format and flow for the report.
Phase 2: Structure
I’ll create a detailed brief that maps out the data points, SME insights, and detailed structure. I’ll interview up to 3 internal SMEs at your company or incorporate already-recorded conversations.
Phase 3: Set-up
We'll make sure we're on the same page with 1 round of edits with your team to get the brief ready to write.
Phase 4: Send
I’ll build an in-depth distribution plan, including follow-up content, social posts, multimedia output opportunities, and design recommendations for the report.
Meet Mandaroo.
(But my friends call me Amanda so you can, too!)
I've spent the last decade learning to create darn-good marketing, and the last three years creating content for customer-obsessed B2B SaaS brands.
Along the way, I found that original research was at the center of the Venn diagram between what drives most value for brands and where my creative and analytical expertise line up.
Frequently Asked Questions
Here's what people have to say.
Jaclyn Schiff,
President and CEO, PodReacher
"Working with Amanda will make your life easier. A talented writer, she always tackles projects with curiosity and thoughtfulness.
She consistently exceeds expectations whenever we work together and is a professional through and through. I would not hesitate to highly recommend her for your B2B writing needs."
Brittany Ryan
Owner and Content Chief,
Pointed Copywriting
"Amanda's ability to hone in on a client's core message and bring those elements forward with clarity, conviction, and empathy has helped us do some of our best work. Amanda brings a level of passion, positivity, and creative thinking that brings a relevant perspective to any audience.
She is simply a joy to work with. If you have the opportunity to work with her, don't think — do it!"