Does any of this sound familiar?
Original research seems too expensive, too
time-consuming, or
too overwhelming.
You know original data would help your brand build authority, but you don't know where to start.
You've published research reports before, but they didn't drive the awareness or revenue you hoped.
If so, you're in the right place.
"Research projects take a huge amount of time, budget, and resources. When you've completed one of these endeavors, the last thing you want is for it to sit on a (digital) shelf. That's why you hire someone like Amanda to ensure you get the most out of that investment.
With Amanda's strategic plan, we were able to turn our original research report
into 3+ months of content. She pored through the research to find new angles, ideas, and content formats to help us amplify this valuable asset. The plan was detailed, well-organized, and gave us a clear path to create a robust campaign for our report. I'm incredibly grateful for Amanda's support with this project."
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— Melanie Graham, Director of Content Marketing, GrowthLoop
Data-driven content is what I do.
I help software brands and digital communities:
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Tell the right research story.
Out of all the narratives you could create with original data, we'll uncover the right one for your audience. -
Reach buyers on their turf.
Don't gate a PDF, cross your fingers, and hope people find the data. Promote it on the channels where they already spend time. -
Own the conversation.
Generate earned media, get your audience talking, and stay at the top of their list when they're ready to buy.​
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You'll walk away with a writing-ready action plan to create and distribute your report.
Let's break it down.
Here's how we'll work together. (Not pictured: A+ pop culture recommendations and jokes on every check-in call.)
Phase 1: Start
I’ll review your original data to gather themes, narratives, and key findings from your original research, and suggest an overarching format and flow for the report.
Phase 2: Structure
I’ll create a detailed brief that maps out the data points and detailed structure. I’ll interview up to 3 internal SMEs at your company or incorporate already-recorded conversations.
Phase 3: Set up
We'll make sure we're on the same page with 1 round of edits with your team to get the brief ready to write.
Phase 4: Send
I’ll build an in-depth distribution plan, including follow-up content, social posts, multimedia output opportunities, and design recommendations for the report.
With the Original Research Roadmap, you get:
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Up to three one-hour consulting sessions with your team
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Audience research and competitive analysis (and findings summary)
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A writing-ready report brief and outline
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1 round of edits to the brief with your team
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An in-depth distribution plan with suggestions for engaging visuals, written content ideas, video concepts, and social media planning.
"Amanda is the kind of writer you always hope you’ll find, and then do everything you can to keep once you do. She asks good questions, pays attention to detail, turns things on time every time… and of course is a fantastic writer. I’ve never seen a draft from Amanda that didn’t either meet or exceed our standards. 10/10, can recommend."
Meet Mandaroo.
(But my friends call me Amanda so you can, too!)
I've spent the last decade learning to create marketing content that sparkles, and the last four years creating incredible content for customer-obsessed B2B SaaS brands.
Along the way, I found that original research was at the center of the Venn diagram of what drives most value for brands and where my creative and analytical expertise line up.
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Now, I work with digital communities and software enterprises to plan and execute research reports that get people talking and change decision-makers' minds.
